Hoi An Market is the heart of the town’s bustling trade and a must-visit destination for anyone exploring the rich cultural landscape of this historic city. As the oldest and largest market in Hoi An, it offers a fascinating glimpse into local life, where the sights, sounds, and smells of traditional commerce come alive.
In this article, we’ll introduce you to Hoi An Market – the central market of Hoi An – along with some other must-visit markets in the area.
Overview of Hoi An Market
Hoi An Market, nestled in the heart of Hoi An Ancient Town, is a vibrant and historic marketplace that plays a key role in the life of this UNESCO World Heritage site. Dating back over 200 years, the market has been a central trading hub where local merchants, primarily from the surrounding regions, have gathered to exchange goods and services. The market is housed in a traditional Vietnamese structure with a large open area for vendors to display their products. It spans over 6,000 square meters, offering a diverse range of goods, including fresh produce, seafood, textiles, and unique handcrafted items.
Hoi An Market is considered a must-visit for anyone in the area due to its ability to encapsulate the town’s rich cultural history and local traditions. The market is a hub for local commerce, providing not only a unique shopping experience but also a window into the daily lives of the Hoi An residents. Each day, the market attracts hundreds of visitors, and in 2024 alone, it was estimated that over 500,000 tourists passed through the market, contributing significantly to the local economy and preserving the cultural heritage of Hoi An.
Top Sections of Hoi An Market
Hoi An Market is a vibrant hub of activity, with various sections offering unique insights into the region’s food, culture, and crafts. Whether you’re looking for fresh ingredients, traditional handicrafts, or local specialties, these top sections of the market are a must-visit:
Fresh Produce Section
The Fresh Produce Section of Hoi An Market is a vibrant display of locally grown fruits, vegetables, and traditional Vietnamese specialties. Visitors can find an array of tropical fruits like mangoes, papayas, and longans, alongside fresh vegetables such as lettuce, cabbage, and beansprouts, all sourced from the fertile lands around Hoi An. This section also offers unique local items like bamboo shoots and herbs used in regional dishes. In 2024, over 30% of the market’s vendors in this section were dedicated to selling fresh produce, highlighting the area’s central role in both local life and tourism.
For shoppers, this section provides an authentic taste of Hoi An’s agricultural diversity. To get the best quality produce, look for firm fruits and vibrant greens. If you’re uncertain, vendors are usually happy to offer advice, and bargaining is common for better prices, especially for bulk purchases.
Seafood Section
The Seafood Section of Hoi An Market is a bustling area that showcases an impressive variety of fresh catches from the nearby Thu Bon River and the East Sea. Local vendors offer everything from shrimp, crabs, and squid to various types of fish, including snapper and grouper. The seafood here is known for its freshness, with many items arriving early in the morning, straight off local fishing boats. In fact, around 25% of the market’s total seafood supply comes directly from these local waters, ensuring that visitors can experience authentic, freshly caught seafood.
To get the best quality seafood, it’s advisable to visit the market early in the day, ideally before 8 AM, when the freshest catches are still on display. Vendors usually offer a range of sizes and prices, and bargaining is common. For the best deals, don’t hesitate to negotiate, especially if you’re buying in larger quantities. Make sure to inspect the seafood closely—fresh items should have clear, glossy eyes, firm flesh, and a clean ocean smell.
Street Food Stalls
The Street Food Stalls at Hoi An Market are a food lover’s paradise, offering a wide range of iconic Vietnamese dishes that showcase the country’s rich culinary traditions. Here, you can indulge in local favorites like cao lau, a flavorful noodle dish unique to Hoi An, made with thick noodles, tender pork, and fresh herbs. Other must-try dishes include banh mi, the famous Vietnamese sandwich filled with a variety of meats, pickled vegetables, and herbs, and pho, a fragrant noodle soup served with beef or chicken. In 2024, food stalls at Hoi An Market served an estimated 2,000 to 3,000 customers daily, with many visitors flocking specifically for these authentic dishes.
To experience the best of the market’s street food, it’s important to know where to go. The busiest stalls, especially those near the market’s entrance, tend to serve up fresh, well-prepared meals, but some of the more hidden gems in the corners of the market offer dishes that are just as good, often at lower prices. Insider tips recommend trying banh xeo, a crispy Vietnamese pancake stuffed with shrimp and pork, from the stall near the center of the market, which is known for its authentic flavor. For the freshest pho or cao lau, follow the crowds to the stalls with the longest lines, as they are often a good indicator of quality.
Souvenirs and Handicrafts
The Souvenirs and Handicrafts section of Hoi An Market is a treasure trove for visitors seeking authentic, locally-made items. The market is famous for its vibrant, intricately crafted lanterns, which come in various sizes and colors, reflecting Hoi An’s traditional art form. In addition to lanterns, visitors can find beautifully embroidered silk clothing, wooden carvings, and hand-painted ceramics, all representing the craftsmanship of the region.
For the best selection of handmade crafts, head to the stalls located along the central aisles of the market. These vendors are known for offering authentic, locally produced goods at fair prices. If you’re looking for a traditional souvenir, silk clothing and accessories, such as scarves and bags, are a popular choice. The lantern stalls, often clustered together, offer a wide variety of sizes, ranging from small handheld versions to large, decorative pieces perfect for home decor. When shopping for ceramics or wooden carvings, look for items that showcase the intricate detail and craftsmanship typical of Hoi An artisans.
For additional souvenir shopping outside the market, consider visiting these popular stores in Hoi An:
- Ngoc Van Shop – K47/8A Trần Hưng Đạo, Minh An, Hoi An
- Cửa Hàng Lưu Niệm – 91 Bạch Đằng, Minh An, Hoi An
- Cool Japan in Hoi An Shop – 17 Hoàng Văn Thụ, Minh An, Hoi An
- Reaching Out Arts & Crafts – 103 Nguyễn Thái Học, Minh An, Hoi An
Best Time to Visit Hoi An Market
The best time to visit Hoi An Market largely depends on what you’re hoping to experience, but for the freshest produce and seafood, early mornings are ideal. Most vendors begin setting up around 5 AM, with the market reaching its peak activity by 7 AM, making this the best time to explore if you want to see the market at its most authentic. At this hour, you’ll find the freshest catches from the Thu Bon River, newly harvested vegetables, and an array of tropical fruits. In fact, seafood sales are highest between 6 and 9 AM, with local fishermen delivering their goods before the market gets too crowded.
For those looking to avoid the crowds and enjoy a more relaxed experience, late afternoons, around 4 PM to 6 PM, are also a great time to visit. During these hours, the market begins to quiet down, but many of the food stalls are still serving hot meals.
In terms of tourism, the busiest seasons at the market coincide with Hoi An’s peak tourist months, typically from March to August, when the weather is warm and dry. However, visiting during the shoulder seasons of September to November can provide a more peaceful, authentic experience with fewer tourists and better weather conditions, making it an optimal time for leisurely exploration.
3 Other Markets in Hoi An
Hoi An is home to several lively markets, each offering a unique experience. Whether you’re looking for fresh produce, handmade crafts, or delicious local street food, these three must-visit markets should be at the top of your list:
Tan An Market
Located just north of Hoi An’s Ancient Town, Tan An Market—often referred to as the “Tiger Market” by locals. Unlike the more tourist-focused markets in the center, Tan An offers an authentic glimpse into daily life for the people of Hoi An. The market is popular among locals for its wide selection of fruits, vegetables, and fresh meat, with many vendors sourcing their products from nearby farms. It’s also a prime spot for purchasing seafood, as the nearby coastline ensures a constant supply of fresh fish, crabs, and shrimp. The market is busiest in the early morning, from around 5 AM to 8 AM, when local chefs and households come to purchase ingredients for the day.
For more information:
- Address: 69 Nguyen Dinh Chieu, Son Phong Ward, Hoi An, Quang Nam
- Opening hours: 5:00 AM – 7 PM
Cam Chau Market
Cam Chau Market, also known as Ba Le Market, serves the rural communities of Cam Thanh and Cam Chau, offering a charming and laid-back experience for those seeking an authentic, local market atmosphere. The market is particularly known for its vibrant selection of fresh herbs, vegetables, and seafood, which are sourced directly from the surrounding farms and coastal areas. You can find an array of seasonal produce, including fragrant herbs like cilantro, thai basil and vietnamese coriander, which are staples in Vietnamese cooking. The seafood section is equally impressive, with crabs, shrimp, and fish available fresh daily.
What makes Cam Chau Market truly unique is the relaxed, friendly atmosphere where playful banter and lively conversations are part of the daily routine. Local farmers and vendors are often seen engaging in jovial exchanges with customers, making the shopping experience feel more like a social gathering than just a transaction.
For more information:
- Address: Le Thanh Tong Street, Cam Chau, Hoi An, Quang Nam
- Opening hours: 4:30 PM – 1 AM
Nguyen Hoang Night Market
Located just in front of the iconic Japanese Bridge, Nguyen Hoang Night Market is one of Hoi An’s most famous and bustling markets. Despite its relatively small size—stretching between 300 and 500 meters—the market offers an impressive variety of products, with over 50 stalls showcasing everything from traditional lanterns and handmade handicrafts to local specialties like banh mi and cao lau. The market’s enchanting lights and colorful lantern displays make it a picturesque spot, especially at night, when the lanterns light up the streets, creating a magical scene along the river.
A standout feature of Nguyen Hoang Night Market is its selection of pottery products, which come from Thanh Ha Pottery Village, one of Vietnam’s oldest and most respected pottery villages. With a history spanning over 500 years, the pottery from Thanh Ha is known for its fine craftsmanship and delicate designs, making it an attractive souvenir for those seeking authentic, locally-made items. The pottery at the market ranges from decorative items like vases and figurines to practical goods like bowls and plates, all available at very reasonable prices.
For more information:
- Address: Nguyen Hoang Street, Minh An Ward, Hoi An city
- Opening hours: 4:30 PM – 1 AM
Essential Shopping Tips for Hoi An Market
When visiting Hoi An Market, shopping is an immersive experience that allows you to discover authentic local products, from fresh produce to handmade handicrafts. To make the most of your visit, here are some essential shopping tips to help you navigate the market like a local
Bargaining techniques
When shopping at Hoi An Market, bargaining is an integral part of the experience. Most vendors expect some negotiation, and it’s often seen as part of the fun. To get the best price, it’s important to approach the process with a friendly and respectful attitude. Start by asking for a lower price than the one offered—generally, a discount of 10-20% is a good starting point. Don’t be afraid to walk away if the price doesn’t meet your expectations, as this can often prompt the vendor to lower the price further. For larger purchases, especially if buying multiple items, you can usually negotiate a better deal, and buying in bulk is often rewarded with a discount. It’s also common to see local vendors offering deals for tourists in bulk, such as discounts on lanterns or clothing when buying multiple items.
Best payment methods
In terms of payment, cash is the preferred method at most Hoi An Market stalls, especially for small items. Vietnamese dong (VND) is the most commonly accepted currency, though many vendors will also accept US dollars, particularly in tourist-heavy areas. ATMs are readily available in the town center, so it’s easy to withdraw cash if needed. Some larger shops and stalls in the market may accept credit or debit cards, but it’s always wise to carry enough cash, as card payments are less common, especially in smaller or food stalls.
Packing tips for fragile items
When it comes to packing fragile items like ceramics or pottery, be sure to ask the vendor to wrap them securely in newspaper or bubble wrap. It’s also a good idea to carry these items in a sturdy bag or box to prevent damage during transport. If you’re traveling by plane, you can consider shipping delicate purchases to your home, as international shipping services are available at some of the local shops.
Where to Stay After Discovering Hoi An Market
After a day of exploring the colorful and lively Hoi An Market, Hoiana Resort & Golf offers the perfect setting to unwind and indulge in luxury. Located just 30 minutes from Da Nang International Airport and a short drive from Hoi An Ancient Town, this premier beachfront resort spans over 4,000 hectares of pristine coastline. The resort is home to a variety of top-tier accommodations, including the Hoiana Hotel & Suites and the New World Hoiana Beach Resort, ensuring every guest has access to world-class amenities and services.
For those seeking an extra level of convenience, Hoiana Resort offers the Hoiana Express service, a unique, stress-free way to travel between the resort and key destinations in Hoi An and Da Nang. This service is designed to provide guests with seamless transportation, making it easier to explore the region while enjoying a luxurious, relaxed journey. The Hoiana Express ensures that guests can move between Hoi An’s market, historical sites, and the resort without worrying about transport logistics, allowing for a truly immersive experience without compromising on comfort.
The resort is also home to exceptional dining experiences, starting with NOX Beach Club, a trendy and vibrant beachfront venue that serves up contemporary cocktails and a variety of light bites while you enjoy the stunning views of the ocean. For a more refined dining experience, The Grill restaurant is one of the best restaurants in Hoi An, it offers expertly prepared steaks and fresh seafood, with a menu featuring prime cuts and delicacies like lobster and tuna, complemented by an extensive selection of international wines.
Guests can also take advantage of the Hoiana Shores Golf Club, a championship 18-hole golf course designed by renowned architect Robert Trent Jones Jr., or relax by one of the resort’s multiple pools, including an infinity pool with sweeping views of the coastline. For those seeking relaxation, the resort’s spa offers traditional Vietnamese treatments alongside international therapies, designed to provide a rejuvenating escape after a day of sightseeing or golf.
Attractions Around Hoi An Market
After a visit to the bustling Hoi An Market, there are plenty of nearby attractions that offer a deeper dive into the cultural and natural beauty of the region. Here are some recommended attractions and activities to make the most of your time in Hoi An:
Hoi An Ancient Town
Hoi An Ancient Town, just a short walk from the market. This UNESCO World Heritage site is famous for its well-preserved architecture, picturesque streets, and rich blend of Vietnamese and Japanese influences. Visitors can explore landmarks like the Japanese Covered Bridge, the Chùa Cầu (Pagoda Bridge), and Phuc Kien Assembly Hall, all of which showcase Hoi An’s history as a thriving port town. Walking through the lantern-lit streets, especially in the evening, is one of the best things to do in Hoi An, offering a charming glimpse into the town’s vibrant past.
Thanh Ha Pottery Village
Another must-see attraction near the market is Thanh Ha Pottery Village, located about 5 km from Hoi An Town. This traditional pottery village has been producing ceramic works for over 500 years, and visitors can watch artisans shape clay into intricate pots, vases, and unique figurines. The village also offers workshops where you can try your hand at pottery-making, adding a hands-on cultural experience to your visit.
Tra Que Vegetable Village
Tra Que Vegetable Village, located about 3 km from the market, is another nearby gem. Known for its lush green fields and organic farming practices, Tra Que offers guided tours where visitors can learn about traditional farming techniques and even participate in activities like planting herbs or harvesting vegetables. The village is a short bike ride away and offers a peaceful contrast to the busy market atmosphere. Additionally, Tra Que also offers cooking class Hoi An, allowing visitors to learn how to prepare traditional dishes using the fresh herbs and vegetables grown in the village.
My Son Sanctuary
Located about 40 kilometers from Hoi An, My Son Sanctuary is an ancient religious site that offers a fascinating glimpse into Vietnam’s Cham civilization. Dating back to the 4th century, the sanctuary was once a center for Hindu worship, dedicated to the god Shiva. Today, it is a UNESCO World Heritage site and one of the most important cultural landmarks in central Vietnam.
The architecture of My Son is a remarkable testament to the Cham people’s craftsmanship, with many of the structures showing advanced construction techniques despite the harsh conditions they endured. Though some temples have been damaged over time due to natural elements and wartime destruction, ongoing restoration efforts aim to preserve this historical treasure. My Son Sanctuary is a must-visit for history buffs and those interested in Vietnam’s cultural heritage.
For those exploring the Cham civilization, a visit to Cham Island nearby adds another layer to the journey, offering a closer look at the rich cultural and historical significance of the region.
Conclusion
Hoi An Market offers a truly authentic experience, from its fresh produce and seafood to handmade crafts and local street food. Hopefully, this guide has given you a deeper understanding of what to expect and how to make the most of your visit.
After your market adventure, unwind at Hoiana Resort & Golf, just a short drive away. With luxury accommodations, fine dining, and world-class amenities, it’s the perfect place to relax and make the most of your Hoi An visit. Book your stay at Hoiana Resort & Golf today!
